Boutique advisory firm in sports, media, and technology
A modernized website for Sports Media Advisors — a boutique advisory firm working at the intersection of sports, media, and technology.
Client
Doug Perlman
Founder & CEO of Sports Media Advisors
Platforms
- Modernized website (brand refresh, redesign, new build)
- Content management system
Core users
- Leagues
- Teams
- Media companies
- Investors
- Prospective clients
Engagement path
Proposal and positioning → Brand and design refresh → Site build and platform migration → CMS handover
Business context
Sports Media Advisors is a boutique advisory firm working at the intersection of sports, media, and technology. The firm has been operating since 2009, advising leagues, teams, media companies, and investors on growth strategy, media rights, and revenue opportunities.
The firm’s existing website still worked, but it was several years old and no longer reflected where the company was today — the depth of the team, the range of the work, or the personal brand of the founder, which is closely tied to the firm’s identity in the market.
The challenge
The brief was to modernize, not rebuild. The existing site was doing its job in a basic sense, and the firm’s brand and reputation were already strong.
The opportunity was to refresh the look and feel, simplify how the services and the team were presented, and make Doug Perlman’s personal brand more visible — without losing what was already working.
Have a site that no longer reflects the company you’ve become?
If your existing site still works in a basic sense but feels years behind where the business is today, Numatic can help modernise it without rebuilding from scratch.
What Numatic delivered
Numatic refreshed the brand and rebuilt the website around it.
- Modernized the brand identity — fonts, colors, iconography — while keeping elements that still worked
- Redesigned the site with a cleaner information hierarchy that makes the services and the team easier to understand
- Curated and prepared the visual assets, including hero imagery and team photography
- Built the new responsive site and migrated the firm from Wix to WordPress on WPEngine, with SEO-safe redirects from the old pages
- Set up the content management system and trained the SMA team to maintain the site in-house
How the work came together
Outcome
SMA moved from a dated site that no longer represented the firm to one that does.
A modernised brand identity that reflects SMA today without abandoning what was already recognisable
A redesigned website with clearer structure and a stronger emphasis on the team and on Doug Perlman’s personal brand
A modern responsive platform on WordPress and WPEngine, replacing the legacy Wix setup, with SEO-safe migration
A self-serve CMS and trained team so SMA can maintain and evolve the site in-house
